Inputs
Questions, answer types, conditional rules, validation, visual settings, access requirements and publication dates.
Interactive service
Surveys and forms
Build structured questionnaires and data-capture forms with validation, access controls and exportable responses.
Overview
A flexible collection service for feedback, applications, assessments and operational data.
Service model
What enters the service, what it produces, and what remains editable
A survey is stored as an editable Cloud service, while each submission becomes structured response data connected to that definition.
Results
Individual submissions, aggregate response data, completion status, exports and supported webhook events.
Continuity
The questionnaire remains editable and reusable; new versions preserve the service while collected responses stay available for review.
Operational sequence
From data requirement to usable response set
The service separates form design, publication and analysis so that changing a question does not become a manual data-processing task.
01 Define the information
Translate the objective into questions, answer formats, required fields and validation rules.
02 Shape each path
Add conditional branches, access controls, visual identity and completion messages for the intended audience.
03 Publish and collect
Open the service during the required period and receive validated responses through its public URL.
04 Review and connect
Filter submissions, export structured data and trigger supported integrations for downstream work.
Features
What Surveys and forms can do
Flexible question builder
Combine text, choice, rating, date, file and structured fields in the order required by the process.
Conditional flows
Show relevant questions according to previous answers and keep shorter paths for each participant.
Validation and required data
Control mandatory fields, accepted formats, ranges and response rules before a submission is accepted.
Branding and publication
Configure visual styles, introduction and completion messages, public dates and the final shareable URL.
Controlled participation
Use public access, OTP or external authentication and apply response or participant restrictions.
Responses and integrations
Review submissions, export structured data and send supported events to external systems through webhooks.
Control and governance
Operate the service beyond its visual design
Useful forms need reliable participation rules, data ownership and a clear path from each response to the systems that use it.
Question logic
Control field types, mandatory answers, branching, ordering and validation without asking participants for irrelevant data.
Audience and access
Choose open participation, OTP or external authentication and combine it with publication windows and response limits.
Response governance
Keep submissions associated with the owning account, review them centrally and export only the data required for the next process.
Delivery and integration
Use exports and supported webhooks to move validated responses into CRM, support, analytics or internal workflows.
Practical scenarios
Concrete configurations and expected results
The same builder supports different objectives because the questions, identity rules and output handling remain configurable.
Qualified lead form
- Context
- A commercial team needs more than an email address before assigning a lead.
- Configuration
- Conditional company and project questions, required contact data, consent field and CRM webhook.
- Result
- A structured submission with enough context for routing and follow-up.
Customer feedback survey
- Context
- A product team wants measurable satisfaction data plus explanations from dissatisfied users.
- Configuration
- Rating question, conditional comment field, anonymous access and scheduled publication.
- Result
- Comparable scores and detailed comments collected in one response set.
Internal assessment
- Context
- An organization needs identified answers from a defined group during a limited period.
- Configuration
- OTP or external authentication, mandatory questions, publication deadline and export.
- Result
- A controlled dataset linked to authorized participation and ready for analysis.
Decision guide
When this service is the right choice
Good fit
- You need more than one question or several answer formats.
- The form must validate, branch or identify participants.
- Responses need export, centralized review or webhook delivery.
Consider another approach
- You only need a single choice with public totals; use Polls and voting.
- You need attendee capacity and event dates; use Events and registrations.
Frequently asked questions
Questions about Surveys and forms
Yes. Conditional rules can display or skip questions according to earlier answers and the configured flow.
Yes. Public access can be replaced by OTP or supported external authentication, together with publication and response limits.
Responses can be reviewed in Apification, exported in structured formats and forwarded through supported webhook events.